Where to Stay in London - A Local’s Neighborhood Guide
London is a vast city and choosing where to stay here is understandably overwhelming. Most first-time visitors would quite rightly think to stay in the center of the city, but even then, London does not really have a defined or obvious central spot! There are many districts that are “central,” each with surprisingly different atmospheres, appearances, and costs.
And some of the most famous locations, such as Leicester Square or Westminster, are not really the best places to stay (crowds, costs, lack of local life, etc.), so you need to move beyond them and choose from the surrounding neighborhoods, which offer a better ambiance, more affordability, and often, a wider selection of accommodation. In short, while it makes sense to stay in the absolute “center” of the city in some places, London is simply not one of them.
Of course, once you begin looking at the neighborhoods, there are a lot of things to consider. First, the different areas have very distinct architectural styles, histories, and vibes, so you need to do a bit of reading on each of them. Then there are questions like: how close you want to be to the big sights? Are you looking for somewhere with good nightlife? Do you value access to London’s fantastic parks? Do you want to stay in the middle of royal and grand London or would you prefer more of a local, residential area?
There are good options for all of that quite close to the center, but of course, no one neighborhood has everything, so it’s ultimately a question of how you’ll prioritize each of the above considerations.
Something else to be aware of is that there is very limited residential space in central London (most real estate in the center is taken up by major institutions, retail/commercial spaces, and offices), which means that some areas can be very quiet outside of work areas. That might not be a problem for some people, but others will likely be disappointed to find that an area that’s bustling by day has almost no one in it by night.
I’ve considered that aspect for all of the areas discussed in this guide, and have made a point to note whether any of my recommended neighborhoods are very quiet at night.
When it comes to transportation and travel times, thankfully that is something that you almost never need to worry about, as long as you stay anywhere relatively close to the center. London’s public transit system is excellent, with a comprehensive metro system (the Underground or Tube, as it’s called), many train lines, and 24-hour buses that between them cover essentially every inch of this city.
This gives you the freedom to choose a more interesting or local area to stay that’s perhaps a bit more removed from the main sights, as you’ll still be able to get most everywhere in as little as 20 minutes. London is a pretty walkable city too, and it’s very pretty, so you’ll often find that you’re tempted to walk between places even when it takes a little while.
Ok, with all of that said, below are the 8 neighborhoods that I think are the best fit for the vast majority of visitors. They’re all fairly different, which is by design, as everyone has different tastes and preferences, and I wanted to give a range of distinct choices so that everyone finds something they like. After many years of living in and then visiting London regularly (after moving away), these are the spots that I stay in myself and which I always recommend to my friends and family.
Let’s take a look!
Table of Contents
Quick summary of my 8 recommended neighborhoods
1. Mayfair and St. James’s (yellow on the map above)
The adjoining areas of St. James’s’ and Mayfair are a smart and upmarket part of central London and this is what many people imagine of the city – wide streets, historic and impressive architecture, royal residences, and affluent residents. It is close, but not too close, to the activities and nightlife of the West End and is a great choice for a short stay. It’s expensive though, so this is really an area for those wanting a luxury visit.
2. Covent Garden (black/grey above)
You won’t get more central in London than Covent Garden. This is a popular area filled with a range of cafes, bars, and restaurants. The pedestrianized streets and outdoor seating giving it a very different atmosphere than other areas. It is busy and full of life day and night - a great choice for those wanting to be close to this. For some though, it could be just too central, dense, and tourist focussed.
3. The South Bank (green above)
The South Bank is a favourite place for many Londoners, including yours truly (me!). In warmer months, strolling and relaxing along the riverfront is a treat, and this specially developed area is packed with lively cafes, restaurants, theaters, and museums. It’s close to the center but offers a very different experience, and anyone who enjoys walking and wants access to greenery and the outdoors will love it. It’s also a nice base if you want to stay as close as possible to the center, while still being in a more local area.
4. Bloomsbury (blue above)
Bloomsbury, just to the north of the center, offers a distinct charm and a literary and intellectual heritage. Leafy streets and tranquil garden squares combine with a residential feel. It's a popular choice for visitors seeking a less overtly touristy experience while remaining well-connected. It is one of the best value locations in central London, but not as stylish (in appearance or accommodation options) as some other central areas – you are missing something of the regal and grand London here.
5. The City of London (purple above)
The City is the business hub of London, and a popular choice for business travelers. It has a lot to offer visitors though, with a good range of often well priced accommodation, great restaurants and bars, quiet evenings and weekends – plus the longest history in London with lots to explore.
Make sure you understand the area before booking as it differs from other central areas. History fans, repeat visitors wanting something different, and those appreciating some evening peace will love it - younger visitors or those seeking style and luxury may not.
6. South Kensington (pink above)
Elegant and upscale, South Kensington is a desirable residential district offering beautiful architecture, open space and parks, and high-end shopping. It offers something of a Parisian-feel in central London. It’s a great choice for families or those wanting a stylish stay a bit out of the center. There is an extra bonus for museum lovers, with some of London’s top museums on your doorstep.
7. Earl’s Court (red/orange above)
Earls Court is a top choice for a lower priced stay. It is just outside the center, but still well connected. This is a residential and popular student living area just to the south-west of the center, with a quieter feel, good local pubs and restaurants, and excellent transport links. Those looking for value and are happy to stay away from the main sights will appreciate this. It’s not the best choice for families or those seeking luxury or a central London treat though.
8. Richmond
Richmond is a beautiful riverside district, a few miles west of the center of London. It is an excellent choice for those wanting to stay a bit further from town in a quieter setting. Richmond offers a charming village-like atmosphere with riverside bars and restaurants, beautiful views and opportunities for walks, and it is an easy trip to central districts.
Repeat visitors wanting something different, or those who really dislike the dense center of town will get a lot out of Richmond. Those wanting to save money or be close to the sights and sounds of London will not.
1. Mayfair and St. James’s
Pros
A grand area, with impressive architecture, royal history, and some famous residents!
Classic and stylish English charm, with historic streets, traditional bars, private clubs, bespoke tailors, and exclusive shops
Close to many of London’s best sights and the main West End theater and entertainment areas
Well connected to other main areas of London with the Piccadilly line underground
Plenty to in the area to keep you entertained, but quieter than popular Leicester Square or Covent Garden
Cons
These are very expensive areas and there’s a lack of cheap hotel options - it’s mostly all luxury here
The area is potentially quiet at night, lacking the buzz and lively streets of the west end
Fewer convenient services, such as small supermarkets or takeaway restaurants
Aldford St in Mayfair. Photo: Aldford Street, Mayfair by Anthony O'Neil, CC BY-SA 2.0, via Wikimedia Commons. Cropped
Lovely architecture in Upper Grosvenor St. Photo: Ricardalovesmonuments, CC BY-SA 4.0, via Wikimedia Commons
Carlos Place in Mayfair. Photo: Free Man/Silence by Tadao Ando, Mayfair/CC BY-SA 2.0. Cropped.
St. Jame’s Square. Photo: Philippe Cendron, CC BY-SA 4.0, via Wikimedia Commons
For a central and very convenient area to stay, I always recommend the adjacent neighborhoods of Mayfair and St. James’s – especially for first-time visitors.
Although many visitors are drawn to stay closer to Leicester Square or Covent Garden, those are very busy areas that I think can get overwhelming and excessively noisy. Sure, they have plenty of entertainment and nightlife, and even a fair bit of charm, but neither is very characteristic of London, so I think Mayfair and St. James’s make a much better choice for the first-time visitor.
These two neighborhoods offer all the same conveniences of Leicester Square or Covent Garden, but with a very different, and much more pleasant atmosphere. And to be clear, what I’m referring to here is the area immediately to the north and south of Piccadilly “street”, the area’s main thoroughfare, and everything between Hyde Park and Piccadilly Circus.
I’m being very careful here to give you the exact area that I recommend because most people associate this area with Piccadilly Circus, and while that’s certainly an iconic sight with its big screens and lights, it’s never the part of the neighborhood that I’d recommend staying in.
The wide streets and impressive mansions of Mayfair and St. James’s give a very grand impression of London, serving up the smart and beautiful appearance that many visitors imagine when they picture this city. And ever since Henry VIII built St. Jame’s Palace here in the 16th Century, the area has appealed to nobles and the elite who sought to live near the royal residences.
The architecture here is simply stunning, about the best in London. In addition to St. James’s Palace, you’ll also find other Royal residences nearby, namely Buckingham Palace and Clarence House. There are also many grand mansions scattered about, including Lancaster, Albany, and Spencer Houses. If you’re into architecture and you enjoy simply wandering around and admiring cities, there’s no better area to stay in.
When it comes to atmosphere, you’ll find these areas to be busy with workers, shoppers, and tourists during the day, but they become much quieter in the evening (but not excessively quiet - it’s still lively). There’s plenty of choice for an evening meal or drink, and any time you want more activity, Leicester Square or Covent Garden are just a short walk or underground ride away. China Town is also on your doorstep here, which has a huge selection of restaurants and a fun vibe.
When it comes to who and what else you’ll find here, know that these neighborhoods are much more residential than the tourist-focused areas to the east, and they’re very, very high-end. I will admit that they’re not “typical” London neighborhood, and realistically, both Mayfair and St James’s are among the most exclusive and fashionable addresses in the city.
Accordingly, the shops and services here are heavy on luxury, catering to well-heeled residents (and visitors). But even if you don’t have the budget to buy anything, they make for great browsing and window shopping. There are also a good number of royal-appointed merchants here, so keep your eyes peeled for famous ones like Fortnum and Mason food retailer, Lock & Co Hatters, and the wine-merchants Berry Bros.
Burlington Arcade is a traditional 19th-century arcade packed with luxury boutiques, and nearby Jermyn Street has long been famous for its gentleman’s outfitters.
Another thing that sets these two neighborhoods apart is their ample green spaces. Green Park and St. James’s Park are beautifully landscapes parks just a few minutes’ walk from the main road of Piccadilly, and St. James’s Park has lots of cafes and rentable deck chairs in summer, which is really relaxing. And then there’s Hyde Park, central London’s largest park, just a short walk to the west across Park Lane. Basically, you’re spoiled for choice with green spaces.
When it comes to hotels, most of the accommodation in this area is high-end and you’ve got a wide selection of luxury hotels all along and close to Piccadilly (street) and Park Lane. The streets north of Piccadilly have some smaller, but still luxurious, options, while you won’t find much in the St James area; this is more residential and retail-oriented.
All in all, Mayfair and St. James’s are unquestionably my top recommendation for a first-time or short-stay visitor wanting high quality accommodation and a central location. I think this area best represents what many visitors expect of London - with grand architecture, hints of royalty, famous brands, and the top theaters and galleries all nearby. It’s busy day and night, but far enough from the main nightlife to enjoy some peace.
On the other hand, anyone looking for cheaper accommodation or more affordable restaurants and shops will probably want to look elsewhere.
Where to stay
Ritz Hotel - We can’t discuss this area without mentioning the Ritz Hotel, arguably London’s most stylish and famous hotel since the early 1900s. It is amazingly located right on Piccadilly and overlooks Green Park. Even if you don’t stay here, its afternoon tea offering is amazing, or stop in the bar for a drink (just remember to dress up smart!). Over $1000/night
AltHoff St James Hotel - This is another expensive top rated five-star option, but again worth it for a treat. In a top location, just off Piccadilly but hidden in a quiet street. A Victorian hotel full of luxury, character, a “private club” fell and style, and with many VIP guests. $500-$700/night
Hilton Park Lane - This is one of the most famous, long-running luxury hotels in London, catering to many celebrities, VIPs, and special events. It is situated right by Hyde Park, with amazing views (it’s one of the tallest buildings in the area). Some rooms even have balconies – quite a treat! $400+/night
The Mayfair (Radisson Collection) - For a more affordable option in the area, the Mayfair is an excellent choice. It’s a large, historic five-star hotel, but more down to earth. From $300/night
Z Hotel Piccadilly - Low priced hotels are not easy to find in this area, but this is one reliable option. The hotel has small rooms in a new building, just to the south of Piccadilly Circus. It does have the glamour of the larger famous hotels but puts you right at the edge of the area, and very close to the busier Leicester Square and Covent Garden areas. From $150/night
2. Covent Garden
Pros
Very close to walk to theaters, nightlife, and entertainment – right in the heart of the action.
Well connected to other areas of London with the Piccadilly line underground.
Theres a real charm to the area, with quaint pedestrian streets and many small shops and cafes.
Cons
It is busy and noisy until late at night, which can be fun for some, but won’t suit everyone!
You’ll find more tourists, street entertainers, and souvenir shops here than anywhere else in London.
The area is more congested and has less open space and greenery than other districts.
Covent Garden Piazza. Photo: Covent Garden by Chris Thomas-Atkin, CC BY-SA 2.0, via Wikimedia Commons
Strand (street) in Covent Garden. Photo: Bernard Gagnon, CC BY-SA 3.0, via Wikimedia Commons. Cropped
Tavistock Street in Covent Garden. Photo: DiscoA340, CC BY-SA 4.0, via Wikimedia Commons. Cropped
Long Acre in Covent Garden. Photo: Long Acre by N Chadwick, CC BY-SA 2.0, via Wikimedia Commons
Covent Garden is the area immediately east of Leicester Square and the neighborhood is centered on Covent Garden “Piazza”, its gorgeous main square, from where a network of narrow streets - many of them pedestrianized - branch off all over. Nearby, Long Acre street forms a central spine through the area, running across much of it and serving as a useful reference point.
This is an incredibly busy and certainly tourist-focussed part of London, but it’s a perpetually popular place to stay, and if you want to be close to central London nightlife (theaters in particular) and surrounded by a bustling atmosphere day and night, it’s a great choice. I lived in London for many years, and while lots of residents avoid this area because of how touristy it is, I think it can be good fun and it’s always somewhere I recommend to friends and family making a short stay in the city.
Covent Garden was once a market and trading location, supplying the nearby high-class districts of Piccadilly and Westminster with their produce. This explains its very different appearance from those grander areas, with much narrower streets and smaller buildings (many of which were once shops or warehouses).
Of course, at lot has changed since those times and the areas has been completely re-developed. Many of the streets are now pedestrianized and cobbled, and the main, busy roads have been routed around the perimeter of the area, giving it a relaxed but busy village-vibe.
The market is still there though, and it’s now the central point of the main square, with tons of vendors selling everything from produce and other food to clothes, home goods, and arts and crafts. There’s also lots of outdoor dining on the square, and the narrow little streets radiating off from it are packed with cafes, bars, and restaurants. Many of them offer outdoor terraces - a real treat in London!
There is certainly a commercial focus here, and most properties have been converted into cafes, shops, or bars. The area is densely packed, which means there’s very little room for the squares or parks that you find in other parts of London, and there is a definite lack and greenery or open space. As I said above, shops tend to be smaller, and while there are a few larger places, you’ll mostly find smaller boutique style stores with a lot of variety amongst them. It’s similar with the bars and restaurants too; many of the big chains have a presence here, but there are loads of smaller, interesting, and independently-run options too.
When it comes to who you’ll see here, you should know that there is very little residential accommodation in Covent Garden, so not many people actually live here. A few residential and high-end flats remain, and there are plenty short-term rentals for visitors, but overall it’s not a very lived in area. It’s just too central, expensive, and commercial for that.
For evening entertainment and nightlife, you’re right in the middle of it all. Virtually all of the West End theaters are within a 10-minute walk of here, and the Opera House, one of the grandest and highest-profile venues in London, sits right opposite Covent Garden market. There are tons of bars and nightclubs as well, so you’ll never struggle to find options for going out or extending an evening. One of the most atmospheric and busy spots is Seven Dials, where seven narrow streets converge. Definitely check it out.
I think Covent Garden is a great choice if you want a lively, central location and you don’t mind being surrounded by other tourists. And I’m not just saying that because it’s popular! Despite it being the most touristed part of London, I often recommend this area to my own friends and family when they’re in town for just a short visit.
Younger visitors, or anyone prioritizing nightlife, will also love staying here, as it’s close to a huge number of bars, clubs, theaters, etc. Families or anyone seeking quieter evenings would be better off staying in nearby areas though, and anyone who wants to stay in a more residential area that gives a feel for local life will also want to look elsewhere.
Where to stay
Savoy - One of London’s most iconic hotels deserves a mention here. The Savoy, located on The Strand just below Covent Garden, has been a luxurious residence since 1889. $700-$1000/night
Radisson Blu, Mercer Street - This is a modern refurbished hotel, occupying one of the buildings at a junction of the Seven Dials interchange. This puts you right in the center of the bars and bohemian atmosphere. At eight stories tall, the upper floors have a wonderful view over the district. Around $400/night
Hilton Waldorf - This is a lovely mid-size Hilton hotel, located right next to several of the main theaters and just a couple of minutes walk to Covent Garden Market. It has a small pool (unusual for this central area), and also a great executive lounge offering a nice space to relax with snacks and drinks included (worth considering if you have access to this through Hilton status – there are not many of these in London these days). $250-$400/night
Strand Palace - Another classic long-running hotel, but more affordable. The Strand Palace has been open since 1909 and has almost 800 rooms. Fantastic location on the main Strand just below Covent Garden. $200-$400/night
Z Hotel Covent Garden - A chain of hotel offering simpler and cheaper hotels throughout central London. The Covent Garden location is on Bedford Street, right next to the markets and nightlife. $150-$300/night
3. South Bank
Pros
Attractive and atmospheric riverside area with stunning views.
Modernized and redeveloped as a leisure hub, it’s full of bars, restaurants, and newer tourist attractions.
This is a cultural hotspot, with many theaters, film and music venues, and museums.
Cons
There’s a limited choice of accommodation compared to more central locations.
While you have the riverfront, you’re slightly further from London’s other green spaces and parks.
Transport links are not as convenient as other central areas, often involving a decent walk to reach an underground station.
A stretch of the riverside Queen’s Walk path in the South Bank. Photo: Txllxt TxllxT, CC BY-SA 4.0, via Wikimedia Commons
Looking at the London Eye on the South Bank. Photo: Danbu14, CC BY-SA 3.0, via Wikimedia Commons
Waterloo station and York Rd. Photo: trolvag, CC BY-SA 3.0, via Wikimedia Commons
Gabriel’s Wharf, a major shopping and dining hub in the neighborhood. Photo: Gabriel's Wharf, London by Alan Hunt, CC BY-SA 2.0, via Wikimedia Commons
The South Bank is one of my favorite places in London, and even if you don’t stay here, you should absolutely visit. I simply love it. This is a relatively newly created district of London that comprises much of the area along the south bank of the River Thames where you once found mostly industrial buildings and warehouses. When that type of industry moved out many decades ago, it left the area rather rundown and deserted for a long time.
That has all changed now though, with the whole stretch from Waterloo station in the west to London Bridge station in the east re-developed and successfully converted into a stylish residential, commercial, and entertainment area.
A wide, tree-lined riverside path (called the Queen’s Walk) leads all the way down the South Bank, offering wonderful views, nice cafes, ands some big attractions along its entire length. This is where you’ll find the London Eye, the famous London Dungeon, HMS Belfast warship, and the excellent Tate modern art museum (housed in a converted power station).
There are also some excellent arts venues and theaters – including the Southbank Centre, the National Theater, the Old Vic and the Young Vic, and Shakespeare’s Globe Theater (a wonderful recreation of the original).
The South Bank is a paradise for walkers, and the entire area is exceptionally walkable (the keen wanderer can continue following along the riverside for miles in both directions!). It’s also very easy to walk from here to many other parts of London, as you can simply head along the South Bank until you reach any of the three bridges that will take you across the river over to Westminster, Covent Garden, and beyond.
This neighborhood is also simply a pleasant place to be, with a vibrant but relaxing atmosphere that encourages idle wandering and a leisurely place, taking advantage of the many cafes, bars, and outdoor leisure spaces. The riverside path and its immediate surroundings are quite tourist-focused, but move just a bit away from the river and it becomes very local and residential (much more so than the areas across the river on the north bank, which are all very commercial and touristy).
To the east, the Southwark neighborhood is a very pleasant and interesting nearby spot, with a nice mix of long-term residents who have owned property here since before the re-generation, plus younger people and office workers who have begun to move in since the area became more fashionable. Particularly around London Bridge and a bit further east, there are many warehouse conversions that are now popular and trendy residences.
There is no shortage of places to eat and drink along the waterfront, and while they’re heavily tourist-focussed, they are offer gorgeous views and rare outside seating opportunities. I will regularly meet friends here for just that reason - London doesn’t have tons of outdoor dining, so the spots along the river are very much appreciated by locals.
And if you head just a bit away from the river, you’ll find some great local finds, including Borough Market by London Bridge, which is one of the city’s most popular food markets.
And the George Inn, in the same area, is London’s only remaining traditional galleried coaching inn (it is now owned by the National Trust but operates as a normal pub). I highly encourage a visit!
Overall, I think staying in the South Bank is a great choice for almost everyone, especially those who enjoy walking and appreciate the outdoors. A stay here puts you super close to the central sights, but with a relaxing and more local/residential feel than the popular neighborhoods across the river. The only real downsides are that there aren’t that many accommodation options and the transit connections aren’t as good as some areas, so you’ll often have to be up for a bit of a walk.
Where to stay
London Marriot County Hall - County Hall is a grand early 20th-century building right on the waterfront by Westminster Bridge. It was once the council headquarters but has been converted into a residential and leisure complex. There are several hotels here. The five-star Marriott is the largest and grandest, with a swimming pool, several restaurants and beautiful river views. $400-$500/night
Sea Containers London - This is one of the most interesting places to stay on the South Bank. Sea Containers is a stylish hotel developed from former riverside warehouses. There is a great rooftop terrace and bar, and many of the rooms have river views and balconies. Around $400/night
Premier Inn London County Hall - For a cheaper option in the grand County Hall building, consider the Premier Inn. This doesn’t have the same lavish facilities or the river views but is a smart and well-equipped functional hotel in an amazing location. $150-$250/night
Ibis Styles London Southwark - Ibis Styles is another reliable and lower priced chain hotel. This one is very well located, just back from the river near London Bridge. It is very close to Borough Market and the underground station. $150-$250/night
IHG Holiday Inn Express Southwark - A modern hotel, and a smart and dependable one as most of the Holiday Inn Express brand hotels are. It is just one main road back from the river, in a busy commercial and residential area. Around $200/night
4. Bloomsbury
Pros
More relaxed experience than the intense bustle of Piccadilly Circus or Leicester Square.
Plenty of green spaces and traditional London garden squares.
Cultural hub with a long intellectual association, and now home to the University of London and the amazing British Museum.
Lower accommodation prices than other central London locations.
Excellent connectivity with other central and west end locations, either on foot or with public transport.
Cons
Less glamorous and stately than other central areas
Pretty quiet in the evenings (really a pro or con depending on your perspective)
Parts of the area have a big student presence and atmosphere - this could be fun for some, but it’s something to be aware of either way.
Typical townhouses on Bedford Square. Photo: Jeremysm, Public domain, via Wikimedia Commons
Gordon Square in Bloomsbury. Photo: Paul the Archivist, CC BY-SA 4.0, via Wikimedia Commons
Lovely Russell Square. Photo: Helge Høifødt, CC BY-SA 3.0, via Wikimedia Commons
The Wilkins Building of the University of London. Photo: Diliff, CC BY-SA 3.0, via Wikimedia Commons
Bloomsbury is a large, fairly central area that’s located between the districts of Covent Garden to its south and Kings Cross to the north. There is a very different style and vibe here than in the West End locations, and Bloomsbury has long literary and intellectual associations, which can be felt from the neighborhood layout, building styles, and even its name; Bloomsbury was a writer’s group in the early 1900’s.
This is a mostly upper middle class area, and it’s also the main base for the University of London, so there are tons of academic sites here and a whole lot of student housing. Being a bit north of all the major tourist sites and commercial activity, this neighborhood is much more residential than the more central areas, with many students and other young people occupying the mostly flat-based accommodation here.
The building style is pretty distinct and you won’t find traditional English style terraced housing here, but rather more densely packed and large townhouses, most of which have been subdivided into multi-family housing now.
Bloomsbury is close to many of the central attractions - about a 20-minute walk to the Covent Garden theater area or just a few stops on a convenient direct underground - but far enough removed to be neither touristy nor excessively busy, which I quite like.
There is also plenty to see in the area itself, not least the main base of the incredible Museum of London. You could spend several days in this free museum and still not see everything! You’ve also got the British Library and the Charles Dickens Museum here.
There’s a great selection of cafes, pubs, and restaurants in the area, with Charlotte Street in particular boasting a lot of nice, small cafes and restaurants (plus clothing stores and art traders). Bloomsbury isn’t a busy nightlife area (the vibe is pretty relaxed here), but there are a fair number of pubs that stay open fairly late.
One lovely and traditional one is the Fitzroy Tavern – a common meeting place for writers in the early 20th Century, and now themed with literary pictures and artifacts. And for more action, remember, it’s just a short walk, bus, or underground ride to Covent Garden.
One of the other big appeals of the area is its wide range of hotels, with excellent historic and high-end options alongside more budget-oriented ones. In particular, there are a number of large but low-cost hotels that cater to tour groups, as well as smaller guesthouse-style accommodation that’s not at all common in other areas.
Many of the hotels are located around Russel Square, which is a beautiful green space that was once a private garden for high-end residents and is now a public space. It’s not as large or grand as the Royal Parks, but is still a lovely place to relax, with a great café that’s open during the day. These garden squares are typical of London, and Bloomsbury has maintained a lot of its.
In addition to Russel Square, you’ll also find Bloomsbury Square, Gordon Square, and a few others, which are all peaceful spaces to sit, read, or just people watch. The big parks are nice, of course, but don’t underestimate how nice it is to have these little squares spread all over the neighborhood.
This is also a great base if you plan to do any day trips while in London, as Bloomsbury is within walking distance of several mainline London railway stations - London Euston and London Kings Cross are the two main stations that serve the North of England and Scotland, and London St Pancras has international trains to Brussels, Paris, and Amsterdam.
All in all, I think Bloomsbury is a really good choice for anyone who wants a nice and central neighborhood and reasonably priced accommodation, and who’s willing to sacrifice a bit of touristic convenience in exchange for that.
There aren’t tons of tourist sights right at your doorstep here, but the neighborhood probably offers the best choice of accommodation out of all the areas I’ve recommended in this guide. It’s also calm and sophisticated, with plenty of history, but a little less grand or ostentatious than some other areas.
There aren’t really any downsides to staying here, so it’s a good choice for just about everyone. The only people who might be disappointed are luxury travelers who want to be surrounded by more monumental and stately architecture.
Where to stay
Kimpton Fitzroy hotel - This is my favourite hotel in the area, but it can be expensive. The Kimpton Fitzroy is a stunning building, opened as a hotel in 1900 and modelled on a French chateau. It has been modernized but is full of traditional charm, with dark marble interiors and a restaurant said to resemble that of the Titanic. Rooms at the front have lovely views over Russel Square. $250-$500/night
Bedford Hotel - The Imperial Hotels Group operates six hotels; all located in the Bloomsbury area. The Bedford is the top end of these, with more stylish rooms and facilities including a private garden area. All of these hotels regularly run promotions and discounts. $200-$300/night
Holiday Inn London Bloomsbury - This is a modern hotel (converted from apartments) and a reliable option in a good location. Rooms have big windows, many with lovely green views. $175-$300/night
Royal National Hotel - This is a modern hotel, just above Russel Square. It is one of the largest in London with over 1,000 rooms. The hotel is run by the Imperial Hotels Group, which has a number of similar hotels in the area. These are all focussed on affordable accommodation and often attract groups. $150-$250/night
Euro Hotel - This is a smaller hotel, formed with several terraced town houses joined. There are several similar hotels on Cartwright Gardens, and they all offer lower prices and classic “bed and breakfast” style English charm. $150-$200/night
5. The City of London
Pros
An obvious location for business travelers, but also has a lot to offer traditional tourists.
The oldest and most historic part of London.
Very reasonable hotel prices during weekends.
Cons
Not the best area for evening entertainment or nightlife, and especially quiet on weekends.
Fascinating area but lacks any “neighborhood” feeling.
Accommodation can be expensive during the week.
Bank Junction in the City of London. Photo: The wub, CC BY-SA 4.0, via Wikimedia Commons
Historic St Mary Axe parish seen from Leadenhall Street. Photo: Aurelien Guichard, CC BY-SA 2.0, via Wikimedia Commons
Lovely Leadenhall Market. Photo: Diliff, CC BY-SA 3.0, via Wikimedia Commons. Cropped
The magnificent Guildhall building. Photo: Diego Delso, CC BY-SA 4.0, via Wikimedia Commons
Finsbury Circus seen from above. Photo: Jynto, Public domain, via Wikimedia Commons
The “City of London” or “Square Mile” is the historic but now business-focused, eastern part of the center of London. The area runs roughly from St. Paul’s Cathedral in the west to the Tower of London in the east, and from the Thames River north to London Wall.
This is now a busy, commercial area of offices, banks, and services, and you won’t find many people living in this part of London as most workers commute in and out every day. There are some apartments and short-term rentals for workers, but overall this is a business district rather than a residential neighborhood.
Having said that, this is also one of the most architecturally magnificent parts of the city, so don’t make the mistake of thinking that it’s just a modern financial center. Yes, it is that, but the buildings and surroundings are unbelievably impressive. Truly gorgeous.
One of the biggest considerations for staying in this area is the level of activity, which changes markedly depending on time of day and which part of the week it is: during weekdays and around working hours, this is an absolute hive of activity.
However, in the evenings and on weekends - when the workers have gone home for the day or the offices are closed - it can feel pretty deserted, with many businesses and restaurants closed. This will probably be a big draw for some people, while it’ll be a real detraction from the fun of London for others.
It’s worth noting, though, that the activity and nightlife is always close by, as this is a central area with incredible transport connections. You can be in the theater and nightlife districts in right around 20 minutes, enjoying a lively night out before coming back afterwards to some peace and quiet. This area is perfect for walking and exploring. Do this at the weekend and you will have many of the streets to yourself – a strange, but fun, experience.
And speaking of weekends, given that the area is very quite during them, you can often find really good hotel deals as the hotels have fewer visitors and try to incentivize people to stay on those nights. You can often stay in a very, very nice hotel for a super reasonable price.
Now, given everything I’ve just said, it will probably surprise you to know that The City is actually the oldest part of London; this was the original location of a Roman settlement from almost 2000 years ago, and the rest of London grew up and expanded out from right here. Accordingly, sights range from Roman ruins, medieval streets, the 13th Century Tower of London, the site of the famous Great Fire of London in 1666, and the 17th Century Bank of England.
You’ll even find the oldest house in London here (at 41 Cloth Fair – the only building to survive the Great Fire) and several pubs claiming to be the oldest in the city (one of them probably is!).
There are many important and attractive churches here as well, plus of course the massive St Paul’s Cathedral, which are a reminder of the times before the area became a business district, when it was more of a community and residential area.
So, to summarize, this is an interesting kind of hybrid area that blends a modern business district with a very pretty and historic center. It’s actually kind of like the Financial District in New York City, in that both are modern financial centers built over and around the historic core of their cities (but still preserve plenty of that original architecture and monuments).
This is definitely not the first place that visitors think to stay in London, but I think it’s a very good “sleeper pick” as it offers a lot of history, some fascinating sites and architecture, excellent transport links, and a very different feel from the busy, commercial central districts.
The big decision here is whether you think you’ll enjoy the quieter experience in the evenings and on weekends. Younger visitors wanting to be in the middle of London’s nightlife will probably be frustrated by the atmosphere, but if heading back to a quiet and peaceful base after a day of exploring appeals to you, it could be a great choce.
Where to stay
Hyde London City - The hotel occupies a stunning Victorian building on Old Bailey, near the heart of the City. Fully modernized in 2024, rooms have stylish design and luxurious features. $250-$400/night
Counting House - A small boutique hotel developed from a former 19th Century bank right in the heart of the City. It has a great traditional English pub on the ground floor, built in the original main banking hall. $220-$350/night
Andaz London Liverpool Street (Hyatt Hotels) - Located right next to Liverpool Street Station and near the vibrant Shoreditch area, this is a well-rated 5-star hotel. It is one of the largest hotels in the City, with facilities to match including a good gym and several restaurants and bars. It is a former railway hotel built in 1884, revamped by Hyatt but still containing interesting original features. Around $300/night
Club Quarters St Pauls - Club Quarters offers rooms in a former members club that has been fully refurbished with stylish rooms, a café, and a lobby seating area designed with co-working in mind. Around $200 at weekends, $300+ during the week
Doubletree Hilton Tower of London - Modern Hilton chain hotel with fantastic city and river views from its rooftop terrace and bar. $250-$300/night
Travelodge London City - There are many simpler chain hotels in the City, focussed on business travel. Travelodge stands out, having several branches in the area. These are no-frills rooms, but often at a great price at weekends. Often less than $100 at weekends, $200+ during the week
6. South Kensington
Pros
Elegant tree-lined streets, grand Victorian architecture, and charming terraced houses.
Home to some of London’s best museums and one of its most beautiful concert venues.
Upscale and safe area with affluent residents.
Excellent transport links, served by the convenient Piccadilly and Circle lines.
Cons
Costs of both accommodation and dining can be high.
Despite being residential, it doesn’t have a very “local” feel. Many residents don’t live here full time, and many are international.
Queen’s Gate Street in South Kensington. Photo: Chmee2, CC BY-SA 3.0, via Wikimedia Commons
Townhouses on Brompton Square. Photo: No Swan So Fine, CC BY-SA 4.0, via Wikimedia Commons
The Natural History Museum. Photo: Julian Herzog (Website), CC BY 4.0, via Wikimedia Commons. Cropped
The Kynance Mews. Photo: Roger Jones/Looking east to the Arches/CC BY-SA 2.0. Cropped
A bit removed from the center of London, just to the southwest of Hyde Park, South Kensington is an upscale neighborhood with a dignified and elegant appearance. Many of the main roads here are lined with grand, white-stuccoed townhouses and distinctive Victorian residences, some of which house embassies and ambassadorial homes - more, in fact, than anywhere else in London.
You’ll also find a good deal of utterly charming and characteristic “mews” streets here - narrow, easily missed lanes that often end in dead-ends and are lined with desirable two-story terraced or detached houses.
Everything feels a bit more open and spacious in South Kensgington than in the more central parts of London, with wider streets, plenty of big squares and green spaces (Hyde Park and Kensington Gardens are right on your doorstep), and cafes and bars that often spill out onto the streets, especially during the summer months. In fact, on sunny summer days I think South Kensington can even feel a bit like a big city in mainland Europe. It’s really nice.
The atmosphere is relaxed, upscale, and refined, but not flashy or too in your face, and it’s a lovely spot to come home to after a busy day out. This is a largely residential area, and many of the people who live here are affluent professionals, diplomats, or international families. But it’s not solely posh and buttoned-up - thanks to the nearby universities there's also a lively student population, which helps balance things out and keeps the area from getting too stuffy.
South Kensington is well-equipped with everything you might need while in town, and as I’ve already alluded to, there are tons of cafés, restaurants, and boutique shops all over the place here. The adjoining Knightsbridge area also puts Harrods and Harvey Nichols - two of London’s most famous department stores - within easy walking distance.
The neighborhood is also a cultural powerhouse, home to three of London’s top museums: the Natural History Museum, the Victoria & Albert Museum, and the Science Museum, as well as the Royal Albert Hall, one of the city's most iconic music venues. If you're in town during the summer, the Hall hosts the “Proms”, a famous classical music festival, so you should absolutely try to catch a show.
Despite being slightly out of the center of things, South Kensington is also well-positioned for sightseeing elsewhere in London, as many of the big sights are just to the east across Hyde Park (it’s a very pleasant walk through the park to get to them) and the South Kensington and Gloucester Road tube stations will take you into the center of things quite quickly. There are also lots of buses passing through regularly.
Overall, South Kensington is a solid choice for many travelers, but I think it’s especially nice for families with kids or older visitors as it has more space, a nice and easy-going atmosphere, and lots of access to green spaces. As I mentioned above, it’s pretty upscale and can feel a bit “formal” though, so lots of younger travelers or anyone after a bit of urban grit/edge may find it a bit too posh.
Where to stay
The Pelham London - The Pelham is a smaller boutique hotel offering luxurious rooms in a converted townhouse. The location can’t be beaten – it is right next to South Kensington station and the main outdoor café and dining plaza. $300-$400/night
Millennium Hotel Gloucester Road - The Millennium is a large hotel and conference center, very close to the underground and the Natural History Museum. It is one of the largest hotels in the area, with several restaurants and bars. $200-$400/night
Doubletree by Hilton London Kensington - This is a large hotel located on busy Cromwell Road, between South Kensington and Gloucester Road underground stations. Several terraced townhouses are joined together, with fully refurbished rooms, a gym, and a lovely private garden area. $250-$350/night
Gainsborough Hotel - Like many smaller hotels in this area, this is housed in a converted townhouse on a main street. This gives an informal and residential feel, which you won’t get in the larger more stylish hotels. The Gainsborough is a basic but popular option, with several similar hotels nearby. $150-$250/night
easyHotel London South Kensington - An affordable modern hotel close to the area. Rooms are simple without frills or extras (and the cheapest don’t have windows), but rates can drop as low as around $100. It’s about as low as you will find in London, but still adequate for a basic stay. $100-$200/night
7. Earl’s Court
Pros
Lower priced accommodation.
Vibrant and diverse residential area.
Excellent transportation to the center of London and Heathrow Airport.
Good range of services, shops, and restaurants
Cons
Not much in the way of attractions in the area itself, but it’s close to plenty.
Less affluent and “flashy” than more central areas.
The area can be noisy with busy streets and traffic.
Handsome houses on Wallgrave Road. Photo: Londonboy20, CC BY-SA 3.0, via Wikimedia Commons
Hesper Mews. Photo: Edwardx, CC BY-SA 4.0, via Wikimedia Commons. Cropped
Earl’s Court Square. Photo: Derek Harper / Earls Court Square / CC BY-SA 2.0. Cropped.
Spear Mews. Photo: DimiTalen, CC0, via Wikimedia Commons
Earl’s Court is a busy residential area located immediately to the west of South Kensington, placing it slightly farther from central London, but still relatively close to everything. The busier parts of the neighborhood stretch out north and west from the Earl’s Court Underground station and around the West Brompton station and North End Road.
This area was largely developed in the late 1800’s and features architecture typical of that era": long rows of traditional English terraced two-story houses, along with larger three- and four-story red-brick apartment buildings. I think it has a classic London residential look, and it also includes a number of beautiful private garden squares tucked away among the streets.
Holland Park, one of my favorite outdoor spots in London is only about a 15-minute walk away, and there you’ll find a lovely café, some kid-oriented play areas, a Japanese garden, and even an outdoor theater in the summer months.
This is a pretty low-key area, and will it definitely doesn’t have the polished elegance of nearby South Kensington or Chelsea, it is by no means run-down and the atmosphere is refreshingly local, lively, and unpretentious. To me, Earl’s Court is a great example of a well-kept and lived-in neighborhood for “normal” people. I really like it!
And because it doesn’t have the architectural flair or grandeur of some of the surrounding areas, Earl’s court is often overlooked by visitors, which I think adds to the appeal of staying here. You won’t find a lot of other tourists and basing yourself here gives you a nice opportunity to mix it up with regular locals and kind of pretend like you’re living in London rather than just visiting.
Speaking of locals, a wide range of people live here. Property anywhere this close to central London is still very expensive, so you’ll of course find wealthier folks occupying the large single-family homes, but there are also tons of reasonably priced apartments here, filled with a mix of young people, families, and students at the nearby universities (the Imperial College London and Royal College of Music are both in nearby South Kensington).
There’s also a good selection of restaurants and bars here, and the prices are quite reasonable for London, often noticeably less than in more popular areas - the sizable student population certainly helps keep prices in check! Earl’s Court Rd, right next to the underground station, is the major hub for shops, cafes, and restaurants (although typical of residential London you will find convenient options throughout the area), and this is also where I’d suggest trying to find a hotel or apartment as staying near the tube will make it much easier any quicker to get elsewhere in the city.
In terms of sightseeing, there aren’t any major attractions here, so it’s definitely more of a practical base from which to head elsewhere when you want to “do your touristing”. And that’s perfectly easy to do as South Kensington, with its world-class museums and cultural institutions, is just two stops away on the Tube and Central areas like Piccadilly Circus and Covent Garden are only about about a 15-minute ride.
So, who do I think should stay here? Realistically, Earl’s Court is a solid choice for anyone on a budget (accommodation is much more affordable here than in more central areas), travelers who like to get a real taste for local life, and repeat visitors who have already done the main touristy things and now just want to enjoy being in London. It’s not as close the main sights though, so if this is your first visit and you’re only going to be in town for a couple of days, you probably will be better off staying somewhere more central.
Where to stay
Mercure Earls Court - This modern Mercure-branded hotel is smarter than most options in Earls Court. It has nearly 300 rooms, an excellent restaurant and bar, and good views from higher floors. It is a bit further from central Earls Court, but near West Brompton underground station and North End Road – a lively street full of local bars, restaurants, and shops. $150-$250/night.
Merit Kensington Hotel - A small boutique hotel in a classic townhouse, right next to Earls Court underground station. It has lovely modern rooms and huge windows looking over the local streets. $150-$200/night
Mowbray Court Hotel - Another option in an excellent location right next to Earls Court underground station. This occupies several joined together terraced townhouses, and has smart, but simply furnished rooms. $100-$200/night
The Rockwell Hotel - Located on the busier Cromwell Road, just a few minutes’ walk to Earls Court and around 15 minutes to South Kensington. Smart townhouse hotel with a lovely private garden. It also has plenty of lower-priced single rooms for individual travelers. $100-$200/night
Holiday Inn Express Earls Court - This chain hotel is also located close to North End Road. It’s another reliable options with simpler rooms and very reasonable rates. $100-$200/night.
8. Richmond
Pros
Quieter and very residential, with a village-like atmosphere.
Lovely riverside setting.
Family friendly and very safe area.
Excellent choice of cafes, bars, and restaurants.
Cons
Nightlife options are much more limited than central London.
Riverside area is beautiful but gets very busy with visitors on summer weekends.
It is well connected, but you’ll have to factor in the cost and time to travel into central London.
The riverside in Richmond. Photo: Jim Linwood from London, CC BY 2.0, via Wikimedia Commons
Houses on Richmond Green. Photo: Philip Sheldrake, CC BY-SA 2.0, via Wikimedia Commons
Historic Old Friar’s house in Richmond. Photo: No Swan So Fine, CC BY-SA 4.0, via Wikimedia Commons
Looking across the river at Richmond Hill from Twickenham. Photo: George Tsiagalakis, CC BY-SA 4.0, via Wikimedia Commons
For anyone who has already been to London, is here for a longer visit, or really just doesn’t like staying in the middle of cities, Richmond is my absolute top choice for a stay a bit further out of London proper. Often referred to as a “village”, this was once an entirely separate town, but it has long since been absorbed into London’s never-ending sprawl. Even so, it still offers a peaceful, riverside experience with charming walks, relaxed cafés, and a great selection of bars and restaurants.
This is a very popular residential area, and while the central zone near the Underground station is a lively hub of shops and dining, just a street or two away the neighborhood becomes very quiet, with rows of typical English terraced houses, many fronted by small, well-tended gardens.
Leafy squares and pocket parks are scattered throughout the area, and you’re never far from the river, where a wide grassy stretch draws big crowds in the warmer months. There are plenty of bars and cafés with river views, though many people simply bring their own snacks or a picnic - something you’re unlikely to see in central London.
One of the most distinctive spots here is Richmond Hill, an exclusive area with some lovely hotels, including the beautiful Petersham Hotel, that rises above the river and offers a sweeping, protected view. Interestingly, this is the only officially protected view in England, safeguarded by an Act of Parliament since 1902, which has kept the riverside area west of Richmond free of development and beautifully open.
Green space is one of the area’s biggest draws, and nearby Richmond Park offers a vast expanse of open land complete with herds of wild deer. Kew Gardens, the UK’s largest and most renowned botanical garden. is also just a short distance away.
The area is ideal for anyone looking to escape the intensity of central London while still staying well-connected, as it’s served by both the Underground and mainline train lines, with journey times of around 30 minutes into the city proper.
If all of the above sounds appealing and you’d like to take it even a step further, consider Twickenham, just down the river. You can walk between the two along the riverside path in about an hour, and it’s a lovely stroll. Twickenham has a similar atmosphere to Richmond, but feels even more laid-back, with plenty of riverside cafés and bars and the same kind of residential terraced streets fanning out from a small but lively commercial center.
It’s worth noting that Twickenham doesn’t have Underground service like Richmond, though it’s still connected by regular trains into central London.
As I said above, I always recommend this part of the city to anyone who has a bit more time in London or who has already visited once or twice and wants a different kind of experience. Staying outside the center gives you a much more relaxed, residential feel, and for those who enjoy quiet neighborhoods, open spaces, and riverside scenery, Richmond or Twickenham are truly lovely options.
That said, this is a smart and desirable area, so you won’t necessarily save money by staying here. Transport costs can add up too, so the benefit of staying here is the setting and lifestyle, not more affordable accommodation.
Where to stay
The Petersham Hotel - The Petersham is one of the top hotels in the area. It is a grand Victorian hotel built in 1865, sitting up Richmond Hill with beautiful river and countryside views. $200-$300/night
The Selwyn - A more luxurious boutique hotel option, also close to the center and to Richmond station. $200-$300/night
Bingham Riverhouse - There are several hotels on Richmond Hill, most with fantastic river views. The Bingham Riverhouse is a boutique hotel with lovely rooms, a spa, and a garden area – plus those incredible views. $150-$250/night
Richmond Hill Hotel - For a slightly lower priced option on Richmond Hill, this is a large Georgian hotel with simpler but comfortable rooms. There are cheaper singles available too. $150-$250/night
Dukes Head Inn - The Dukes Head is a great choice closer to the town center in Richmond. It is a traditional Victorian townhouse and close to everything. $120-$200/night)
_01.jpg){kind=link}
.jpg){kind=link}
_3.jpg){kind=link}
.jpg){kind=link}
.jpg){kind=link}
.JPG){kind=link}
.jpg){kind=link}
.jpg){kind=link}
